04 Apr How Market Analysis is Key to Delivering a Successful Student Development
Our commitment to fantastic service, people and properties is formed around our regular and extensive market analysis and evaluation appraisals. We understand that student needs are constantly changing, and we help our clients stay ahead of the curve. This allows us to provide recommendations on a variety of elements to maximise the opportunity of our client’s developments and support them every step of the way.
By analysing the location, student and university profile, market trends, competitors and pipeline, we can better understand the competitive landscape and provide advice, proposals and recommendations to clients on new build developments, conversions of buildings into purpose-built student accommodation (PBSA) and refurbishments.
This is an extensive process that can commence up to two years prior to practical completion of the finished development and provides our clients with a real competitive edge in the market. This can impact all aspects of the scheme- from room mix and space allocation to specification and design input, these are elements that can make the difference between delivering a great student accommodation scheme to having a market leading student accommodation scheme.
The key benefits of market analysis:
• Identify market trends and opportunities.
• Discover the needs of the customer (the student) and how we can incorporate this into the scheme.
• Provides an indication of what the market will be like when your scheme would be due to complete.
• Provides a solid basis for rental levels and potential income allowing you to make key business decisions.
By doing this we have the data that can drive real value to a new PBSA development- we can ensure the finished property is appealing to students, achieves full occupancy and delivers maximum rental income.